Everyday Shampoo

Example of subscription plan with tiered discounts

Tiered discount concept

• First time subscribers are usually discount hunters & not profitable. Brands pay money for ads to get first-time subscribers. They are likely going to cancel after the first order. 
• Now what brands should do is give them less of a discount on first order and incentivize the second order where more profit is made because you already paid back your customer acquisition cost (CAC)

Learn more about subscription gamification improves CAC to LTV ratio.