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Subscription plan with tiered discounts
Tiered discount concept
- First time subscribers are usually discount hunters and not profitable. You pay money for ads & you're trying to drive first time subscribers. They are likely going to cancel after the first order.
- Now what you should do here is give them less of a discount on their first order and incentivize the second order where more profit is made because you already paid back your CAC.
An example of subscription gamificaiton